Frame the decision correctly
The category tree should reflect the customer's search behavior, not your company's internal warehouse layout. The same product might be reached via different navigation paths based on its intended use, type, or brand. Instead of turning every attribute into a category, ask yourself whether it truly represents a distinct product group or merely a filter.
What should be considered during implementation?
In a store with a limited product range, dozens of empty categories can lead users to a dead end. Keep category names short and clear, and use similar names consistently. When an option is selected in the filters, display how many products remain and how to clear the selection. Closing the mobile filter view should not cause the user to lose their current selections.
Review and next steps
Changing categories can affect existing links. Prepare a URL strategy and set up redirects if necessary. Instead of forcing products into a single category, establish meaningful cross-links. Ensure that the pages submitted to search engines offer genuine value in terms of content and products.
Your quick checklist
- Distinguish between categories and filters.
- Test for empty results.
- Plan URL changes.