Which market first?
You do not have to add every language at once. Start with a market where you can make sales, communicate effectively, and meet service requirements. A country and a language are not the same concept: a single country may have multiple languages, and the same language may involve different commercial expectations. In the initial stage, define your target audience and the questions they ask.
What needs adapting?
Beyond menus and text, elements such as dates, phone number formats, currency presentation, business hours, and offer terms are also reviewed. For right-to-left languages like Arabic, menus, directional icons, and mobile layout overflows require specific checks. Even if a word-for-word translation is accurate, it may not produce a natural sales narrative. Product names and technical claims must remain consistent.
Responsibility for publishing and maintenance
Identify the content to be updated for each language and the person responsible for approvals. If the scope of a service changes in Turkish, the outdated promise must not remain in other languages. Requests for additional languages are evaluated alongside the number of pages to be translated and who will provide the translation. It is not appropriate to publish content that has not yet been translated on foreign-language URLs as if it were translated.
Your quick checklist
- Select the priority country and language.
- Distinguish between translation and localization.
- Designate a content owner for each language.