Start with the customer's question
The name of a service doesn't always convey its meaning to the customer. First, explain the problem you address and who the service is for. Then, make the expected output concrete: how many drafts, which pages, which links, or what kind of deliverable files? Whenever you use technical terms, explain what they mean from the customer's perspective.
Process and boundaries
Outline what is required from the customer to get started, the approval stages, and the approach to revisions. If the delivery time depends on the timely receipt of content, do not hide this fact. Explain how special requests falling outside the standard scope will be handled. This explanation is not intended to drive customers away, but rather to minimize potential disputes from the outset.
Link the text to the decision-making process
At the end of the page, advise the visitor on when to request a quote and when to consider a different service. FAQs should resolve genuine uncertainties rather than simply repeating the same sales slogan in different ways. Since prices are subject to change, link to the current packages page instead of copying outdated figures into the text.
Your quick checklist
- State who it is suitable for.
- List the tangible deliverables.
- Specify what is not included.